As grocery prices climb, Americans are still shelling out more for high-protein foods — from bagels and smoothies to coffee. A new study shows protein has become a “premium” ingredient, and younger shoppers are leading the charge despite tighter budgets.

Protein is essential for muscle growth, repair, and overall health. Learn how much protein you need daily, which foods are best, and how to optimize intake for fitness, aging, or plant-based diets.